Hot Pockets
Hot Pockets is on a first name basis with America. While its social media and marketing efforts really spoke to and engaged its core audience, 13-year-old gamers, we needed to realign the brand with its core demographic without alienating the head of household.
Brand Redesign
Nestlé USA Design Studio & Interact Brands
Role(s)
Creative Director
Strategy
Design
Animation
In the six months following the launch of the new packaging, Hot Pockets experienced a 39% boost in sales.
